Our range of products – fresh fruit, flowers, preserves, yoghurt, honey and gin – has developed organically from our roots as strawberry growers.
Firstly, jam. With our zero-waste policy, we started to use any less-than-perfect fruit to make Annabel’s zingy strawberry jam – a product that stands out amongst almost all other strawberry jams in the UK for being 100% British.
From jam, the Annabel’s range quickly expanded to include preserves – our strawberry chilli chutney is notorious –
and, in 2019, we partnered with an historic grower in Yorkshire’s celebrated rhubarb triangle. Forced rhubarb is regional delicacy and, by bringing it into more homes, Annabel’s is improving consumer awareness whilst championing local needs. Since 2019, our range has grown apace to include bouquets of British flowers (premium daffodils and agapanthus), fresh produce including cherries, an extensive list of preserves, the products of collaborations with local yoghurt and gin makers, and – because if there’s one thing we couldn’t do without, it’s our bees – honey.
Annabel’s Deliciously British strawberries look and taste exquisite. They grow from May to October on our family farm in West Yorkshire’s lush but rugged countryside, an operation we have been fine-tuning for over 16 years. We specify varieties based on the time of year, weather and flavour – only the best will do – and plant them over a five-month period to ensure continuity of supply.
Making every effort to be carbon neutral, we send any waste berries to our packaging supplier’s anaerobic digester – so our biodegradable strawberry punnets (500g) and cardboard trays (1kg) are produced. using strawberry power. We source inputs wherever possible from Great Britain, and are LEAF, BRC and Red Tractor accredited.
Launched in 2020, our single variety jam is in a class of its own. We use only Malling Centenary strawberries, the richest-tasting variety grown in the UK. And while virtually every other strawberry jam in the UK contains fruit from China or Poland, ours is, naturally, British throughout.
Made from our ‘wonky’ strawberries, it helps us achieve our zerowaste goal – but makes no compromise on flavour, preserving the quintessential taste of the British summertime.
Also launched in 2020, our chutney marries the sweetness of the strawberries with a discernible kick of spice – resulting in the ultimate chilli chutney. It is perfect as an accompaniment to savoury bites such as chicken or crispy squid, or as a garnish for cheese.
Every year, daffodils fill Britons’ hearts with joy, heralding longer days and warmer months. At Annabel’s, we believe these iconic British flowers can be every bit as exquisite in bouquets and vases as they are nodding in sun-drenched woodland, which is why we have redefined them for the luxury flower market.
Britain supplies 95% of the world’s daffodils. Down in Cornwall, the picking season begins in December, while Scotland’s flowers wait until April to bloom — so the origin of each bouquet is determined by when you buy it.
Annabel’s Daffodils are grown in harmony with nature. This holistic approach supports biodiversity and soil health but also produces the most vibrant specimens year on year, providing the nation with the best of British all year round. The daffodil season runs from January to April. After daffodils have bloomed across the UK, we offer agapanthus, the majestic Afr can Lily, all grown – of course – in the UK.
FORCED RHUBARB AND MORE
Yorkshire Forced Rhubarb runs in the Makin family – this rare and esoteric regional delicacy was first farmed by Annabel’s grandparents. The method of growing it has not changed since. Annabel’s Yorkshire forced rhubarb grows in complete darkness and is cultivated by candlelight. This makes it riotously pink, tender and sweet – typically taking around 40% less added sugar in the pan.
Our forced rhubarb grows in the heart of Yorkshire’s Rhubarb Triangle, a nine-square mile area of West Yorkshire that in 2010 was granted protected status as the home of a unique regional delicacy, joining the ranks of Champagne and Parma. The stems are available from January through to April each year.
We recently expanded our range of fresh produce to include cherries. These perfectly plump fruits weigh down the boughs of Britain’s cherry trees every summer, and pack an unforgettable punch in terms of flavour. Grown in harmony with the seasons, Annabel’s cherries are available in July and August.
WATCH THIS SPACE: HONEY
At Annabel’s Deliciously British, we use bees to pollinate our strawberry plants. They are an essential link in our food chain, and among the most important beings on the planet – but they are in decline thanks to species loss, and modern agriculture and land use (amongst other things). This is why we’ve recently decided to support bee conservation initiatives and produce traditional honey. Made by the bees who pollinate our strawberry plants and the wildflowers of West Yorkshire, we expect our first batch in the late spring.