Meet Annabel


Annabel Makin-Jones, founder of Annabel’s Deliciously British, is a curator, innovator, and champion of exquisite produce. She has a natural gift for spotting the potential of beautiful British products and, as a fifth-generation Yorkshire farmer, knows how to put it to effect – Annabel’s goods are all exceptional in quality, but familiar in origin. With an irrepressible enthusiasm, she creates delicacies that celebrate and sustain the diversity of the British countryside.

“I am now striving to ensure that my future business is sustainable, and does not compromise meeting the needs of future generations.”


Annabel Makin-Jones was at university when she decided to grow premium strawberries with her father on their family farm in the heart of Yorkshire. Establishing a reputation for excellence, her strawberry enterprise grew rapidly to supply top restaurants and retailers with the finest UK strawberries. Over a decade later, she founded Annabel’s Deliciously British – a food brand that produces exquisite products for people who care about taste and provenance. Inspired by the astonishing diversity of the land around her, in 2019 Annabel founded our sister company, Tame and Wild, which produces fruit- and botanical-infused sparkling drinks. Using our wonky fruit, these infusions are unreservedly grown up in flavour, but refreshingly alcohol-free. Today, Annabel’s Deliciously British is one of the best-selling brands in Booths, the chain of high-end supermarkets in the north of England, and supplies Ocado, the world’s largest dedicated online supermarket, as well as a growing list of premium food and beverage retailers and restaurants.

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