Strawberry Farming In The New Normal
Reflecting on the last 18 months, how things have changed! I have been growing strawberries for 16 years here at Sturton Grange and developing the Annabel’s Deliciously British brand has been the culmination of these years of experience.
Particularly since the pandemic hit I have reflected on how far we have come as a farm. With the support of the team I was able to enter into the strawberry picking season with confidence, despite the obvious challenges presented by COVID-19. Keeping our workforce safe was my primary concern.
Lockdown also presented our customers with challenges, going to the supermarket or to their favourite restaurant was no longer quite so simple. From the fantastic retailers we work with to the wholesalers who usually supply chefs, we have been able to get your strawberries direct to your door, as safely as possible. Reading the feedback from our customers makes the hard work truly worth it. A simple punnet of delicious english strawberries in such pressing times really does make someone’s day. We have also been able to continue our support for the Prince’s Trust with every punnet sold.
The summer has also brought two new additions to the Deliciously British offering. Our online shop is now open with beautiful gifts such as our tote bags and aprons. It also stocks our new strawberry conserve, a hit from day one! The jam is made from our strawberries, just a few miles away from the farm. Making our own jam again supports our zero waste ethos, with another project in the offing but I need to keep that one quiet for a little longer!
I feel there is a newfound appreciation for British farming following the significant disruption to food supplies earlier this year. I am hopeful that this support will continue to grow and we will see more people considering where their food comes from.
To read more about our sustainability commitment HERE
To buy our new jam & homeware HERE